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11 Mar

The Impact of Consumerization on Network Capacity

A Business Man Using Using A Digital Screen

IT Consumerization is not a new phrase. The tendency for new information technology to emerge first in the consumer market and then spread to business and government organizations has been a trend for years. Business applications continue to mimic the social and mobile traits that define the consumer technology market.

While IT Consumerization continues to evolve the way workers engage with applications and each other in the business world, it has also increased the demand for reliable and efficient network performance.

Here are three examples of how IT Consumerization has impacted the network world:

1. Increased Collaboration = More Traffic

I first heard the term “systems of engagement” while working on a presentation with Geoffrey Moore, technology consultant and best-selling author of Crossing the Chasm and Dealing with Darwin. He explained how traditional business applications (or systems of record) - whose primary tasks were to record transactions such as orders and debits/credits - were now being augmented with new collaboration tools intended to create a social layer that brings customers, vendors, and employees closer together in the value chain. Basically, business applications were trying to capitalize on the collaborative benefits of technologies like Facebook and LinkedIn.

While organizations continue to adopt tools such as Yammer and Chatter, in the workplace, one thing is clear: systems of engagement spotlight the importance of a well-functioning business infrastructure whose network can handle the exponential increase in traffic and information flow required of collaborative applications.

2. The Proliferation of Personal Devices = More Monitoring.

We get it… BYOD (bring your own device) is a big deal for network admins. Not only for security, support, and privacy reasons, but also because of the added stress it places on the network. Mobile devices are bandwidth hogs that are increasingly geared towards media consumption. Wireless resources must be monitored and network capacity properly allocated to ensure delivery of business-critical applications and quality of experience for end users, regardless of device type.

3. Accelerated Innovation = More Unknowns.

More than anything, IT Consumerization has accelerated the pace of innovation. Employees and customers alike expect everything faster, better. New technologies sprout up on a seemingly daily basis. They create ancillary technologies that become necessary to manage tools and information (think HootSuite as a tool to manage multiple social sites). Businesses have largely embraced agile development cycles to quickly respond to changing market forces and keep pace with customer demand. This rapid rate of change forces network admins to deal with emerging technologies, and their pitfalls, on a continual basis. New devices, new protocols, new virtualization practices and more new data than ever imaginable.

The Conclusion

More than ever, the phrase “the network is the business” rings true, not only for Service Providers and Telco companies, but for all enterprises and government agencies. IT Consumerization has ushered in an era of increased network traffic, a greater need for monitoring quality of experience, and now more than ever - technology unknowns. Simply stated - IT Consumerization has enhanced the need for modern IT performance management solutions that can help organizations monitor, detect, and avoid performance events before they impact the business.

Scott Frymire is Manager of Product Management for SevOne.

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