Network Performance Management for Mobile Data Traffic Trending
Do you know how much mobile data you consume on your phone? Do you have any idea how much data a wireless provider carries in a day? In today's world of smart phones, whether it is an Andriod, Blackberry, iOS, or something else, our appetite for information on the go is growing rapidly. I was recently out with some colleagues and this quickly became a topic of conversation. Most of us had no idea how much we consumed, but we all knew how much we were on them and how integrated into our daily lives the devices have become.
So, I started looking back at my past statements and asking some of my colleagues to do the same, what we found was very interesting. Of course a few years back, most of us had little to no data usage. Then came the introduction of the Blackberry, followed by the “newer” OSes (Andriod, iOS). Without having access to millions of data points, it was quite easy to see that these new OSes and their associated applications were extremely data hungry. This explosion in smartphones has required wireless carriers to re-think how they deploy services and how they build out their networks. All of this is done to ensure customers have access to the network and their quality of experience is the best possible.
As wireless carriers networks have evolved, carriers are making the move to get as close to the mobile using an all IP network as possible. By doing this and moving away from legacy technologies, carriers are able to not only operate a single network to save money, but also provide more services over the infrastructure. For instance there are carriers right now testing a new service called VoLTE (Voice over LTE). By providing VoIP to the handset carriers are able to drastically simplify their networks as they will be able to start to retire the 2G networks, which is still used for carrying voice traffic. However, with this move to VoLTE, carriers will need to ensure they have adequate capacity, as voice calls will now be going over the data network. This is a massive shift in the way carriers do business and build their networks, as it will require carriers to start to planning for this change in data patterns on the network.
The business of mobile data has become a massive one and will certainly only get bigger. World wide mobile connections will reach around 5.6 Billion this year according to multiple reports and grow to close to 7.5 Billion by 2015. Gartner Inc. recently released a new study that said, “Mobile data services revenue will total $314.7 billion in 2011, a 22.5 percent increase from 2010 revenue of $257 billion.” As one can see this is a huge revenue generator for mobile operators, and will continue to be for the foreseeable future.
With the explosion of all this data, mobile operators are becoming dependent on being able to run different network capacity planning algorithms to see what the network traffic may look like in the future. SevOne has incorporated exponential, linear, logarithmic, and power algorithms into the product. By allowing carriers to pick these different algorithms on the fly, SevOne has provided carriers the best flexibility for traffic trending.
To learn more about gaining end-to-end network visibility for 4G LTE and IMS performance, read our 4G LTE and IMS Network Performance Management Solution Datasheet or download our Key Factors for Managing 4G LTE and IMS Performance at Scale webinar.
Matt Goldberg is a Senior Systems Engineer for SevOne.