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28 Dec

Three Predictions for Network Performance Management in 2013

2013 Happy New Years

Prediction #1: Big Data Network Analytics Will Become the Norm

When I hear the words “Big Data,” and I hear them a lot these days, I often think of the attempts of marketers and social media advertisers to mine extremely large and unstructured data sets generated by people’s behavior in order to gain better insight about their customers.

However, there is another flavor of big data that is often overlooked – the vast amounts of machine-generated data from the routers, switches, servers, firewalls, wireless devices, and other elements on an organization’s network. In fact, there is more data generated today by machines than by people.

In 2013, more organizations will realize their ability to convert this machine-generated data into actionable insight about the health of their infrastructure is the key to preventing business disruption and downtime. This is big data network analytics, and it will soon become the norm for organizations of all sizes.

Big data for the purpose of customer acquisition and retention will continue to garner the media spotlight, but considering the financial impact that disruptions to networks, applications, and systems inflict on companies every year, big data network analytics should provide financial institutions, cable operators, government organizations, service providers, and enterprises of all sizes with much more bang for the buck in 2013.

Prediction #2: Network Virtualization Projects Will Significantly Rise

As more and more organizations deploy virtualized servers, they encounter the inevitable: additional traffic caused by server virtualization clogs their network and hinders the expected benefits of the project. Therefore, creating a virtual network infrastructure that allows for multiple networks on a single hardware setup seems a logical next step. Network virtualization allows administrators to be more responsive to business initiatives by providing central control of network management, bandwidth throttling, routing, switching, broadcast domains, and network security without requiring physical access to the network's hardware devices.

The global Software Defined Networking (SDN) market is estimated to grow from $198 million in 2012 to $2.10 billion in 2017, with the telecommunications sector leading the charge. Along with the projected growth in virtualized networks will be the need for network performance management solutions to ensure proper bandwidth allocation and consistent uptime for these new virtualized networks.

Prediction #3: Network Performance Management Will Gravitate Towards Appliances, Not the Cloud

The cloud has its benefits, but the marketing hype has caused many to overlook the undeniable fact that the cloud introduces an additional layer of complexity and difficulty for IT staff, not to mention speed and security concerns. The true goal of network performance management is simplicity of configuration, deployment, and maintenance, it makes sense that more IT and operations teams will adopt an appliance-based approach to ensuring the performance of their networks, applications, and systems in 2013. Network Appliances – virtual or physical - act as the collector, database, analytics, and reporting engine, all in one. Legacy NPM tools often require separate hardware and software cobbled together to perform the same function as a single appliance. Therefore, they tend to be more difficult to configure and deploy, and require more resources to maintain and troubleshoot. Additionally, appliances that embrace a peer-to-peer distributed architecture, excel at scalability and speed of reporting.

The power of simplicity, scalability, and speed can’t be overlooked in the NPM world. While cloud providers continue to address valid concerns in regards to complexity and security, the market will gravitate towards appliance-based solutions in the upcoming years, delivering significantly faster time to value for many organizations.


Scott Frymire is Manager of Product Marketing for SevOne.

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