Blog, Events & Press

18 Sep

What We Learned at CTIA’s Super Mobility Conference 2015

CTIA’s Super Mobility Conference 2015

The wireless landscape is changing dramatically. That’s why hundreds of leaders in the carrier space recently attended CTIA’s Super Mobility event in Las Vegas.

SevOne dove deep into the conversation at the event, which focused on business strategies, consumer trends, industry development, the latest policies, and more.

Stefan Schneider of SevOne’s product marketing team said the two biggest discussions centered around 5G and IoT.

“What that tells you is that there’s a growing trend in the industry; SDN is one manifestation and IoT is another,” Schneider said. “In order to keep up and remain competitive, you have to automate your business. Much more complex manufacturing can no longer be done by hand.”

As connected home devices and others come to market, carriers and vendors are becoming more interested in how the devices can be orchestrated together and how data is shared, monitored and stored.

Leaders also discussed the future of 5G, which Schneider said, is already on the market in test trials. Korea is again at the forefront of LTE, by about two years. Carriers focused their conversation on how 5G can allow them to better compete against cable, and how bandwidth and streaming video are still problematic for LTE.

“LTE is not a true solution for this, but it made it better. 5G has more bandwidth, higher radio frequency and a more consolidated infrastructure,” Schneider said. “Standardization in the market will provide better coverage at a lower cost.”

At the event, SevOne’s Matt Goldberg also took part in a panel discussion. He, along with Berge Ayvazian of Wireless 20/20, Dave Mayo of T-Mobile USA, Ronald Mudry of Tower Cloud, and Rich Ruben of PEG Bandwith participated in “State of the Wireless Ecosystem and Small Cell Forecast.”

See the video here, courtesy RCR Wireless News:

While panelists in the carrier space discussed how to deploy small cells and the future of the mobile industry, Goldberg discussed how infrastructure monitoring can provide critical insight into a carrier’s business.

“It’s about how we can understand traffic patterns on that fiber so you can optimize and understand where traffic is going to and where it is coming from, and make continuous changes to the infrastructure to enable really, at the end of the day, a better service for the customer,” Goldberg said.

Goldberg also discussed how SevOne measures backhaul performance and can ensure SLAs and pinpoint if a particular market is saturated. Monitoring, he added, can also aid in planning for big events like the Olympics or the World Cup. With historical data and powerful analytics, carriers can prepare to grow their infrastructures appropriately with a few months of lead time.

Goldberg was also asked how SevOne can help carriers move through the process of virtualization. Because monitoring can collect relevant metrics and feed that information back, Goldberg said, continuous automation occurs, providing relevant and necessary analytics to carriers.

For more on how performance monitoring can support and assure your IoT devices, read our blog, “How to Assure Service Delivery in IoT.

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