The TM Forum as we've been looking at the introduction of virtualization and examining where the impacts of virtualization were going to be in the industry, we spent quite a bit of time with our members doing some brainstorming and looking at the entire landscape. What became very obvious was very early on is, virtualization and NFV is really an enabling technology and that is not the ultimate goal. The technology itself, you can get lost in. What was, came out very loud and clear was, they wanted to create a service enablement environment.
We had a lot of discussions about what that meant and it became really apparent that the advent of things like zero touch operations, orchestration and management was really the goal. They wanted to be able to have a highly automated system where the operations intervention to deploying new services was minimized. Their ability to assemble component services and have new service offerings and be able to roll that out very rapidly was actually the goal, to have very flexible business models, so that they could compete on an equal basis with some of the new software as a service type entrants into this field.