Much to Pepsi’s dismay (and despite the perplexing popularity of Left Shark), it seems the Super Bowl #HypedForHalftime show may not have been as interesting to audiences as the gridiron matchup itself.
Social media stats have already validated this premise. #HypedForHalftime did not make the national top 100 hashtag list on Twitter that day. In fact, Coca-Cola received more Twitter chatter on Super Bowl Sunday than Pepsi.
But there’s another telling KPI – the volume of mobile traffic related to the broadcast. One SevOne customer, a wireless broadband operator, shared their charts below. They reveal a significant dip in LTE and HSPA traffic during the Super Bowl XLIX halftime show.
Was the national audience busy licking buffalo wing sauce off their fingers? Was it a convenient time for a bathroom break? Or was it simply a general lack of interest in the musical “fireworks?” We may never know for sure. But for mobile operators, the more important insight comes in the form of the usage data itself.
Just as the auction of AWS-3 airwaves has come to an end in the U.S., wireless carriers are looking at how additional capacity can provide a competitive edge. Understanding current and future capacity needs becomes critical in satisfying the growing consumer demand for mobile broadband content. Carriers must have 100% trust in their capacity and performance data on both a cumulative and zone-by-zone basis.
If you ask me, it’s good to know the game is still more important than the half time entertainment. But if you’re a wireless carrier, it’s even more reassuring to know you can have accurate, detailed data about your mobile network performance and capacity.